He collaborated with English producer 808Melo, known as a pioneer of the U.K. In 2019, Pop Smoke’s name started buzzing. "For him, it was more about putting his community on the map: to lift up Canarsie, Brooklyn and give them a voice on a global stage. His vision was to make music that resonated with people all over the world." And he loved R&B-artists like Anita Baker helped shape him as an artist," says founder of Victor Victor Worldwide, Steven Victor, who signed Pop Smoke and added him to his roster through his joint venture with Republic Records/Universal Music Group.
"Pop was born in 1999, so he grew up in an era of hip-hop that had a big impact on him. By the time Pop Smoke brought the sound back Stateside-and more specifically to New York City-he added his own necessary ingredients. There was a similar pause effect, but what the Brits did was lean on their cadence and warbled grime production to really take the sound into another dimension. Acts like 814 and Zone 2 had their own spin on what Chicago started. around 2016, where it became a country cousin to the British Grime scene.
Chief keef drill rap full#
Full of pauses and stops, the style sounded more like secret messaging for a select few than something that would live on the radio for universal consumption. It was barely palpable, hard-hitting to the point where the sound was “drilled” into your brain.
Artists like Chief Keef hand-delivered that sound to the masses, and by its gritty design it was a clear reflection of what was happening within the Chicago streets. The scene he developed in New York City is known as Drill by many regions, though Pop’s take was arguably far different.ĭrill started in Chicago, popularized in the early 2010's once the city earned the unfortunate title of the nation’s crime capital. The artist born Bashar Barakah Jackson was raised in the Canarsie section of Brooklyn, New York, and cultivated the next iteration of city-wide street rap until his untimely death on Februat the age of 20.
The New York City street rap infrastructure was arguably locked in place for decades, but when the rapper known as Pop Smoke arrived, he shook the pavement.
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